Brand premium and market demand
Brand premium is the additional cost a brand adds to the price of a product or service based on its brand value. An ergonomic chair is a highly functional piece of furniture, and its design and production require professional skills and relevant knowledge. This means that its manufacturers may need to spend more costs in design, production and sales.
However, when a brand has established a good brand image and reputation, they can pass these costs on to consumers through brand premiums.
In addition, the sales market for ergonomic chairs is relatively small, and internal competition is fierce. Therefore, manufacturers may increase price tags to ensure appropriate profits, while also establishing their brand image through pricing strategies.
Of course, high-end people are also an important factor in the premium of ergonomic chair brands. They usually pursue high-quality, high-quality products and are willing to pay higher prices.
Therefore, manufacturers position their products in the high-end market and ensure the quality and details of their products as much as possible during the selection of materials, design and production processes. This is also part of the brand premium.
Market demand refers to the maximum price consumers are willing to pay for a certain good or service. As far as the market of ergonomic chairs is concerned, in modern office environments, most people need to sit for long periods of time while working. And a seat that doesn’t fit the human body can cause many problems for the body, negatively impacting productivity and efficiency.
Therefore, ergonomic chairs, as a product focused on improving the working environment, have received widespread market recognition and demand.
In addition, due to the special functions and design of ergonomic chairs, their manufacture requires the use of advanced processes and materials. This also makes the ergonomic chair more expensive to produce, thus pushing up its price
It should be pointed out that although ergonomic chairs are more expensive, in many cases people who buy ergonomic chairs can get a better user experience and health benefits. Therefore, for people who often need to sit at a desk to work, this expense is a ubiquitous health investment.
Although ergonomic chairs can improve our productivity and health, for consumers, they must weigh price and value. In order to remain competitive in the market, manufacturers need to balance their costs and consumer demand to meet market demand while providing consumers with reasonable prices and high-quality products.
Post time: May-10-2024